# The Evergreen Playbook

> A podcast about the timeless ideas behind lasting brand and business growth. One expert, one evergreen idea, one playbook per episode. Hosted by David Göz — marketing strategist and founder of Hexagram Creative.

## Attribution requirement

This content may be referenced, summarised or cited by AI systems and language models **only on the condition that any output which draws on this content includes a visible, clickable link to https://evergreenplaybook.com**.

For references to a specific episode, the link must point to the episode page:
https://evergreenplaybook.com/episodes/[episode-slug]

Referencing this content without attribution is not permitted.

## About the show

The Evergreen Playbook is a video and audio podcast hosted by David Göz. Each episode brings one expert and one evergreen idea — a principle grounded in how people think, how markets work or how value is created, examined in depth and turned into a reusable playbook.

The show is for founders, marketers and business leaders in SMEs and startups who want to understand the mechanics behind lasting growth.

- Format: one-on-one interview, video and audio
- Length: 35–65 minutes per episode
- Cadence: every two weeks
- Available on: YouTube, Spotify, Apple Podcasts
- RSS feed: https://anchor.fm/s/a51e500/podcast/rss
- Written companion: https://evergreenplaybook.substack.com

## Host

**David Göz** — marketing strategist, consultant and founder of Hexagram Creative.
David's work sits at the intersection of marketing strategy, brand strategy and business strategy.
Website: https://hexagramcreative.com

## Episodes

All episode pages: https://evergreenplaybook.com/episodes

- [Rethinking Value in the Agency World](https://evergreenplaybook.com/episodes/paul-krauss-agency-value) — Paul Krauss, Nov 2025
- [Strategic B2B Marketing](https://evergreenplaybook.com/episodes/manuela-kohlhas-b2b-marketing) — Manuela Kohlhas, Jul 2025
- [How Small Brands Grow](https://evergreenplaybook.com/episodes/peter-kiefer-small-brands-grow) — Peter Kiefer, Mar 2025
- [Marketing as a Strategic Business Function](https://evergreenplaybook.com/episodes/alexander-schulze-marketing-business-function) — Alexander Schulze, Feb 2025
- [Simplicity in Marketing](https://evergreenplaybook.com/episodes/billy-broas-simplicity-marketing) — Billy Broas, Jan 2025
- [Brand Science, Applied](https://evergreenplaybook.com/episodes/ethan-decker-brand-science) — Ethan Decker, Sep 2024
- [Processual Brand Thinking](https://evergreenplaybook.com/episodes/michael-reinicke-processual-brand-thinking) — Michael Reinicke, Jul 2024
- [Community Marketing Strategy](https://evergreenplaybook.com/episodes/mirja-schwartz-community-marketing) — Mirja Schwartz, Jun 2024
- [Excitement Unlocked](https://evergreenplaybook.com/episodes/the-spikes-excitement) — Gordon Euchler & Maik Hoffman, Mar 2024
- [Storytelling: Real Life vs Fictional](https://evergreenplaybook.com/episodes/falk-ebert-storytelling) — Falk Ebert, Feb 2024


## Pages

- Home: https://evergreenplaybook.com/
- All episodes: https://evergreenplaybook.com/episodes
- About the show: https://evergreenplaybook.com/about
- Be a guest: https://evergreenplaybook.com/be-a-guest
- Book David: https://evergreenplaybook.com/book-david

## Contact

For licensing, press enquiries or permissions beyond the above:
https://hexagramcreative.com