Das Archiv You waste 33% of your money in the briefing
Prof. Dr. Sebastian Wolf breaks down the briefing playbook: four steps from recognising briefing situations to judging creative work against the original brief.
Alle Folgen
11 Gespräche über die Grundlagen hinter nachhaltigem Marken- und Unternehmenswachstum. Ein Marketing- und Strategie-Podcast für Gründer und Startups. Jede Folge dreht sich um eine zeitlose Idee und den Experten, der erklärt, warum sie wichtig ist.
Rethinking Value in the Agency World
A grounded, honest conversation about shrinking margins, wrong incentives, and what agencies must change to stay relevant.
Episode 010
Strategic B2B Marketing
Manuela Kohlhas reframes marketing as a value-driving discipline, not a support function, not a promotion department.
Episode 008
How Small Brands Grow
Where should a startup focus its marketing first? When does brand investment make sense? Peter Kiefer brings the evidence.
Episode 007
Marketing as a Strategic Business Function
When did marketing lose its seat at the strategy table, and what does it take to get it back?
Episode 006
Simplicity in Marketing
Billy Broas's Five Lightbulbs method turns marketing complexity into clarity and explains why most messaging fails before it starts.
Episode 005
Brand Science, Applied
Ethan Decker brings the scientific method to brand strategy and challenges the myths most practitioners still rely on.
Episode 004
Processual Brand Thinking
What if the reason brand work fails isn't the strategy but the way we talk about brands in the first place?
Episode 003
Community Marketing Strategy
Mirja Schwartz brings clarity to community marketing: the real mechanics, the common mistakes, and why it works when it does.
Episode 002
Excitement Unlocked
Gordon Euchler and Maik Hoffman from The Spikes make the case that exciting people is not just possible, it's worth pursuing.
Episode 001
Storytelling: Real Life vs Fictional
Falk Ebert breaks down the types of business storytelling, why real-life stories hit differently, and what the best examples have in common.