Jede Folge als praktisches Playbook, evidenzbasierte Prinzipien, die du direkt am Montag einsetzen kannst.
Jede Folge von The Evergreen Playbook endet mit einer Reihe von Prinzipien, die der Hörer sofort anwenden kann. Diese Playbooks gehen tiefer: Schritt-für-Schritt-Frameworks, direkt aus dem Gespräch und den Ideen dahinter.
11 Playbooks veröffentlicht
Prof. Dr. Sebastian Wolf · Stuttgart Media University
Prof. Dr. Sebastian Wolf spent more than ten years as a copywriter, creative director and strategist before becoming a professor. Over that time he saw the same pattern repeat itse…
Playbook lesen →Paul Krauss · TeamOne Developers
Paul Krauss works at the intersection of AI and creative strategy. His position is direct: most agencies are misusing AI — not because they lack access to the tools, but because th…
Playbook lesen →Manuela Kohlhas · PTC
Manuela Kohlhas spent 15 years working in B2B and tech marketing across five successful startup exits. Over those years one pattern repeated itself. The companies that grew fastest…
Playbook lesen →Peter Kiefer · PUNCH Marketing Consultancy
Peter Kiefer spent years leading strategy at agencies before focusing independently on marketing effectiveness for smaller brands. His starting position makes many founders uncomfo…
Playbook lesen →Alexander Schulze · Vivaldi Group
Alexander Schulze has worked across agency, corporate, and consultancy roles, seeing marketing from every angle. At Vivaldi Group, he helps CMOs do something that sounds simple but…
Playbook lesen →Billy Broas
Billy Broas did not start as a marketing expert. He wanted to leave his engineering job, start an online beer brewing business, and support himself doing something he loved. His ma…
Playbook lesen →Ethan Decker · Applied Brand Science
Ethan Decker studied ecology, spent years running quantitative simulations, then moved into marketing. What he found was a discipline full of confident opinions, unverified assumpt…
Playbook lesen →Michael Reinicke
Michael Reinicke spent 13 years working across creative, media, digital, social, and brand consultancy. He always kept his eyes on the bigger problem. What he found was that most b…
Playbook lesen →Mirja Schwartz
Mirja Schwartz has spent her career at the intersection of brand strategy and community building. Her central argument is that community is one of the most misused concepts in mark…
Playbook lesen →Gordon Euchler & Maik Hoffman
Gordon Euchler has a PhD from Cambridge, a decade in advertising, and years at Deloitte. Maik Hoffman has run creative strategy for brands across Europe and spent time on both the…
Playbook lesen →Falk Ebert
Falk Ebert has spent his career working at the intersection of marketing innovation and new channels — from NFC and QR codes to the metaverse and AI. In every cycle, he observed th…
Playbook lesen →Jede Folge fügt der Sammlung ein weiteres Experten-Framework hinzu. Folge der Show, um jedes neue Playbook direkt bei Erscheinen zu erhalten.
Playbooks