Podcast · Marketing & Strategy Episode 009
Strategic B2B Marketing: Buyers, Brand and Product
feat.Manuela Kohlhas on strategic B2B marketing, buyer empathy, customer stories, brand trust and product marketing.
B2B Marketing · Product Marketing · Brand Strategy
Podcast · Marketing & Strategy The playbook behind
The playbook behind
brands built to last.
A marketing and strategy podcast for founders and startups. Each episode covers the long-term fundamentals behind stronger brands, better marketing decisions and more valuable businesses.
Latest · Episode 011 
You Waste 33% of Your Money in the Briefing
feat. Sebastian Wolf on BetterBriefs research, the five questions of a creative brief, thinking before templates, and rebriefing.
Creative Briefing · Briefing Process · Agency Collaboration
11 episodes and playbooks
international podcast, experts & audience
7200+ followers on LinkedIn
Featured episodes
View all episodes A curated starting point.
For the ideas behind better marketing, stronger brands and more useful strategy.
Episode 008
How Small Brands Grow with Limited Marketing Budgets
feat.Peter Kiefer on applying brand-growth principles at small scale, choosing channels, building distinctiveness and measuring incremental value.
Small Brand Growth · Marketing Strategy · Brand Growth
Episode 006
Simplicity in Marketing: The Five Lightbulbs Framework
feat.Billy Broas on core messages, customer belief, the Five Lightbulbs framework and marketing as argumentation.
Marketing Messaging · Copywriting · Five Lightbulbs
Work with David
Bring the playbook to your stage or your panel.
David speaks and moderates on the fundamentals behind lasting growth: how brands get noticed, remembered and chosen. In English and German.
Speaking and moderation
Why it matters
The hidden work behind lasting growth.
Short-term marketing pressure is real. Especially in SMEs and startups. There are campaigns to launch, channels to feed, leads to generate and numbers to explain. At some point, visible activity can start to look like progress.
The Evergreen Playbook looks beneath the surface: positioning, memory, customer understanding, category dynamics, culture, brand building and the long-term business strategy behind better marketing.
Make better choices now because you understand what keeps working later.
Your host 
David Göz
Marketing strategist, keynote speaker, panel moderator, and founder of Hexagram Creative.
David's work sits at the intersection of marketing strategy, brand strategy and business strategy. He's drawn to the mechanics that create value beneath the visible layer of campaigns and channels.
The Evergreen Playbook is where that interest meets conversation. Every guest brings one idea worth examining. Every episode becomes a playbook. David is available as a speaker, moderator and live podcast host for conferences, events and panels.
Quick answers
Common questions
What is The Evergreen Playbook?
A podcast about the hidden fundamentals of business, growth, marketing and culture, and how to implement them. One expert, one idea, one playbook per episode.
Who is it for?
For founders, marketers and business leaders in SMEs and startups who want to understand the mechanics behind lasting growth, rather than just chase the next trend.
Is it useful for smaller teams and budgets?
Yes. Long-term strategy is especially valuable when resources are limited because it helps you choose where to focus. The show gives you the thinking tools to make those choices more clearly.
How long are the episodes?
Between 35 and 65 minutes. Video on YouTube. Audio on Spotify and Apple Podcasts.
What is on Substack?
The written companion to the podcast. Longer summaries, reflections and strategic notes from David Göz, free to subscribe.
Who is David Göz?
Marketing strategist, consultant, keynote speaker and panel moderator. Founder of Hexagram Creative. David hosts The Evergreen Playbook and is available to speak at conferences, moderate panels and record live episodes of the show at events.