Be a Guest One evergreen idea
One idea that will still matter in ten years, grounded in how people think, how markets work or how value is created. Enough depth for a real conversation, enough clarity to remember. A principle, not a pitch.
The show looks for experts with one clear evergreen idea and a concrete way for listeners to start applying it. Here's what that means and how to apply.
Be a Guest
Got an evergreen idea worth 45 minutes?
A strong episode does more than explain why a topic matters. It helps listeners understand the bigger strategic idea, then gives them a concrete way to begin applying it: the first questions to ask, the first decisions to make, the first step to take.
Topics that fit well
Topics the show is looking for.
If your idea sits in one of these areas, it is worth applying. The list is where the show already goes; it is not a fence.
- Marketing science, brand memory and mental availability
- Brand strategy, positioning and category thinking
- B2B buying behaviour, demand generation and revenue marketing
- Community strategy and audience building
- Pricing strategy and perceived value
- Agency business models and value creation
- Startup marketing, growth strategy and small-brand thinking
- Creativity, storytelling and communication strategy
- AI and its structural impact on marketing and strategy
- Business model thinking, strategy and competitive advantage
- Culture, leadership and how organizational dynamics shape business outcomes
What we look for
Four things a strong guest brings
Real expertise, real depth
You have worked with the topic deeply enough to explain the mechanics: the merits, the limits, the trade-offs and the conditions where the idea works best. The episode should create value per minute for the audience.
A clear point of view
The show works best when guests bring judgement. You do not need a loud opinion, but you do need a clear one. What do people misunderstand about your topic? Where does the industry oversimplify it?
Good English and a good setup
The show is recorded in English, so you should be comfortable holding a thoughtful conversation in it. A decent pair of headphones and a quiet space do most of the rest. Podcast experience helps, but preparation matters more.
The core of a strong episode
The most important thing: an implementable playbook
Every episode should help the audience understand a bigger strategic topic and see how to begin implementing it. The aim is to make deep expertise usable.
A strong guest can explain the principle, show why it matters, and give listeners a concrete starting point: the first questions to ask, the first decisions to make, the first mistakes to avoid, or the first practical step towards the larger goal. People should leave with more than inspiration. They should understand the topic more clearly and know how to start applying it in their own context.
Poor-fit pitches
Usually a poor fit.
Not a judgement on the work, just a mismatch with what the show is for. Saying so plainly saves us both an application.
- A current trend, news cycle or temporary platform update
- Pitches built mainly around promoting a product, service, course or book
- A familiar claim without a sharper underlying argument ("be customer-centric", "test and learn")
- Templates, hacks or tactical tips without a deeper principle
- Affiliate offers or sponsorship packages
Apply
Ready to apply?
Tell David your evergreen idea in two or three sentences. A useful application answers four questions: what bigger topic or goal your idea helps people approach, why it will still matter in ten years, what listeners should understand differently after the episode, and one concrete first step they can take to start applying it.
Applications are reviewed personally. If there is a fit, David will be in touch to schedule a short pre-call before the recording.
Apply to be a guest
Or reach David directly on LinkedIn
Guest FAQ
Common questions before applying
Can I apply from anywhere?
Yes. Guest applications are open internationally. The show is recorded remotely over video call.
Do I need previous podcast experience?
Previous experience helps, but preparation matters more. The main requirements are a clear idea, comfort in conversation, a decent pair of headphones and a quiet space.
What is the interview format?
A one-on-one conversation with David Göz that follows the idea and the playbook behind it, rather than a script. Most episodes run between 35 and 65 minutes.
Can I have a book, tool or service to promote?
Yes. A book, tool or service can be mentioned when it supports the topic, but the episode should serve the audience first. It cannot be the centrepiece of the conversation.
How long does the process take?
David reviews applications personally. If there is a fit, he will get in touch to schedule a pre-call before the recording.
Will my episode have show notes and a playbook?
Yes. Every episode receives structured show notes and a playbook that turns the key principles from the conversation into a reusable structure for listeners. David writes these after the recording.
Can I suggest a guest instead of applying myself?
Yes. Guest suggestions are welcome. The best suggestions are experts with a strong point of view, a useful evergreen idea, and the ability to help the audience think more clearly about marketing, brand, growth, culture or business strategy.