Press kit for The Evergreen Playbook: show overview, host biography and individual episode press releases.
Press Kit The Evergreen Playbook
Background information, host biography, and individual episode press releases for media, journalists and podcast directories.
Press enquiries: [email protected]
About The Evergreen Playbook
The Evergreen Playbook is a marketing and strategy podcast for founders, marketers and business leaders in SMEs and startups. Each episode is built around one evergreen idea, a timeless principle behind lasting brand and business growth, and the expert who can explain why it matters.
The show covers brand strategy, positioning, marketing science, pricing, agency models, B2B buying behaviour, community marketing, culture and the long-term fundamentals that outlast trend cycles. Every episode ends with a practical playbook: reusable principles the listener can apply the following Monday.
The Evergreen Playbook publishes video on YouTube and audio on Spotify and Apple Podcasts. The site currently lists 11 published episodes and companion playbooks where available.
About David Göz
David Göz is a marketing strategist, consultant and the host of The Evergreen Playbook. He is the founder of Hexagram Creative, a strategic consultancy based in Kornwestheim, Germany, where he works with founders, CMOs and business leaders in SMEs and startups on marketing strategy, brand strategy and positioning.
His work sits at the intersection of marketing strategy, brand strategy and business strategy. David is drawn to the mechanics that create value beneath the visible layer of campaigns and channels.
Through The Evergreen Playbook, David has interviewed experts in brand science, simplicity in marketing, B2B strategy, community marketing, storytelling, agency economics, processual brand thinking and small-brand growth. He brings the same intellectual rigour from those conversations into his consulting and speaking work.
David Göz is available for consulting engagements, keynote speaking and panel moderation.
About Hexagram Creative
Hexagram Creative is a strategic consultancy founded by David Göz, based in Kornwestheim, Germany. The practice focuses on marketing strategy, brand strategy and positioning for SMEs and startups.
All consulting and strategic work delivered through The Evergreen Playbook's speaking and consulting offerings is executed through Hexagram Creative.
For journalists and media
All press releases on this page are formatted for editorial use and ready to forward. They are most relevant for:
- Marketing and business media
- Startup and founder publications
- Trade media covering brand, B2B and strategy
For interview requests, high-resolution images or additional background materials, contact [email protected].
Episode press releases
Individual press releases for all 11 published episodes, formatted for media use.
You Waste 33% of Your Money in the Briefing
with Prof. Dr. Sebastian Wolf · Professor of Advertising and Strategic Brand Management
BetterBriefs research found that poor briefing can waste 33% of a marketing budget. Sebastian Wolf’s framework covers the recipient, task, context, approach and deadline.
Read press release →Agency Value in the AI Era
with Paul Krauss · AI Partner
Paul Krauss examines how AI changes agency margins, concept work and production, and why client problems should shape the service model.
Read press release →Strategic B2B Marketing: Buyers, Brand and Product
with Manuela Kohlhas · Director of Product Marketing
Manuela Kohlhas explains how B2B marketing earns a role in product and revenue planning through customer insight, empathy and brand trust.
Read press release →How Small Brands Grow with Limited Marketing Budgets
with Peter Kiefer · Managing Partner
Peter Kiefer explains how small brands can apply brand-growth principles within the budget, geography and channels they can reach.
Read press release →Marketing as a Strategic Business Function
with Alexander Schulze · Manager
Alexander Schulze explains how marketing earns strategic influence through market orientation, customer insight and projects that create business impact.
Read press release →Simplicity in Marketing: The Five Lightbulbs Framework
with Billy Broas · Marketing strategist
Billy Broas explains why a core message matters before channels or tactics, and how the Five Lightbulbs framework builds customer belief.
Read press release →Brand Science: Laws, Levers and Hogwash
with Ethan Decker · Scientist-turned-marketer
Ethan Decker explains which marketing ideas are stable laws, which are context-specific levers and how buyer behaviour shapes brand growth.
Read press release →Processual Brand Thinking: A Brand Management Process
with Michael Reinicke · Freelance Strategist
Michael Reinicke makes the case for a repeatable brand-management process that connects insight, strategy, implementation and learning.
Read press release →Community Marketing: Building Belonging Over Time
with Mirja Schwartz · Community Strategy Expert
Mirja Schwartz explains how a community differs from an audience, and what creates shared belonging over time.
Read press release →Customer Excitement in Brand Experience
with Gordon Euchler & Maik Hoffman · The Spikes
Gordon Euchler and Maik Hoffman examine customer excitement, the experiences people remember, and why it must be judged against competitors.
Read press release →Business Storytelling: Real-Life Stories and Fiction
with Falk Ebert · Strategy and Innovation Consultant
Falk Ebert compares real-life and fictional business storytelling, from everyday operations to the wider narrative a brand serves.
Read press release →