What the show is, what the words mean, and who's behind it.
11 episodes. One idea per conversation. A growing library of lasting fundamentals for people who want to build what endures.
Ideas that stand the test of time.
Most marketing advice expires quickly. An evergreen idea still applies in ten years, because it is grounded in how people think, how markets work, and how value is actually created.
The editorial filter: does this topic still matter in a decade? If yes, it belongs here.
Lasting.
A starting guide. How to think about a topic.
A playbook is a framework for thinking, not a set of rules. Each episode produces one: the key principles, the useful distinctions, the mental models that help you make better decisions in the real world.
A thinking tool you can take into Monday morning.
Generative.
Short-term marketing pressure is real. Campaigns to launch, channels to feed, numbers to explain. At some point, visible activity starts to look like progress.
The Evergreen Playbook looks beneath the surface: positioning, memory structures, customer understanding, category dynamics, culture and the business logic behind better marketing.
Each episode brings one expert and one evergreen idea. The goal is always the same: make better decisions now because you understand what keeps working later.
Marketing strategist, consultant and founder of Hexagram Creative.
David's work sits at the intersection of marketing strategy, brand strategy and business strategy. He helps ambitious marketers, founders and business leaders turn the fundamentals behind lasting growth into clearer strategy, sharper positioning and better decisions.
His interest is in the mechanics that create value beneath the visible layer of campaigns and channels: how people buy, how brands become remembered, how markets move, and how strategy turns ambition into direction.
The Evergreen Playbook is where that interest meets conversation. Every guest brings one idea worth examining. Every episode becomes a playbook.
7k+ followers
The show launched under a different name. Renaming it was a deliberate decision, driven by two problems the old name created.
"Brands of Value" attracted the wrong expectations. Listeners arrived expecting brand valuation work, equity consulting, or advice about asset management. The name created the wrong door for the wrong visitor.
The Evergreen Playbook sets clearer expectations from the first word: a show about timeless thinking and practical frameworks.
In a world where the cost of acquiring information is approaching zero, raw knowledge has become a commodity. What's scarce is judgment: a way of thinking that helps you decide what to do with it.
A playbook is more valuable than a "value show" precisely because of that gap. It doesn't just share what someone knows. It gives you a framework you can take into Monday morning.
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