Press Release The Evergreen Playbook Releases Episode 001: Business Storytelling: Real-Life Stories and Fiction
Featuring Falk Ebert, Strategy and Innovation Consultant
The Evergreen Playbook Releases Episode 001: "Business Storytelling: Real-Life Stories and Fiction" with Falk Ebert, Strategy and Innovation Consultant
Falk Ebert on real-life and fictional storytelling, interest-led content, brand narratives and channel basics.
Kornwestheim, Germany · Feb 2024. The Evergreen Playbook, the marketing and strategy podcast hosted by David Göz, today released a new episode on business storytelling, content marketing, brand narrative.
The Evergreen Playbook has published Episode 001: "Business Storytelling: Real-Life Stories and Fiction", featuring Falk Ebert, Strategy and Innovation Consultant in a conversation about Business Storytelling, Content Marketing, Brand Narrative.
Falk Ebert compares real-life and fictional business storytelling, from everyday operations to the wider narrative a brand serves.
Falk Ebert on real-life and fictional storytelling, interest-led content, brand narratives and channel basics.
Falk is a strategy and innovation consultant who helps companies find the right stories and tell them in ways that actually stick.
Falk Ebert and David Göz compare real-life storytelling with fictional storytelling in business communication. Either can work in new or established channels.
They discuss finding stories in everyday operations, building in public, brand narratives, interest-led audiences and the need to master established channels before trying new formats.
"Just show what you're doing. Reality is interesting enough."
Key topics covered in this episode:
- Channel choice does not determine story type: Real-life storytelling (showing what you actually do) and fictional storytelling (creative narrative…
- The interesting truth compounds through consistency: A mortician posting about death on TikTok attracted over a million followers because the content was…
- Build internal confidence before external reach: Before you amplify a story externally, ensure the people inside the company understand and own the n…
- Transparency about the process is itself the story: Building in public (sharing roadmaps, decisions, challenges, and reasoning) creates a story that is …
Availability
Business Storytelling: Real-Life Stories and Fiction is available now on:
About The Evergreen Playbook
The Evergreen Playbook is a marketing and strategy podcast for founders, marketers and business leaders in SMEs and startups. Each episode is built around one evergreen idea, a timeless principle behind lasting brand and business growth, and the expert who can explain why it matters. The show publishes video on YouTube and audio on Spotify and Apple Podcasts. The site currently lists 11 published episodes.
About David Göz
David Göz is a marketing strategist, consultant and the founder of Hexagram Creative, based in Kornwestheim, Germany. Through The Evergreen Playbook, he interviews experts in brand science, simplicity in marketing, B2B strategy, community marketing, storytelling, agency economics and small-brand growth. He is available for consulting, keynote speaking and panel moderation.
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For additional information, interviews or review copies, contact [email protected].