Press Release The Evergreen Playbook Releases Episode 003: Community Marketing: Building Belonging Over Time
Featuring Mirja Schwartz, Community Strategy Expert
The Evergreen Playbook Releases Episode 003: "Community Marketing: Building Belonging Over Time" with Mirja Schwartz, Community Strategy Expert
Mirja Schwartz on the difference between audience and community, shared values, roles and regular participation.
Kornwestheim, Germany · Jun 2024. The Evergreen Playbook, the marketing and strategy podcast hosted by David Göz, today released a new episode on community marketing, community strategy, brand building.
The Evergreen Playbook has published Episode 003: "Community Marketing: Building Belonging Over Time", featuring Mirja Schwartz, Community Strategy Expert in a conversation about Community Marketing, Community Strategy, Brand Building.
Mirja Schwartz explains how a community differs from an audience, and what creates shared belonging over time.
Mirja Schwartz on the difference between audience and community, shared values, roles and regular participation.
Mirja is an expert in community strategy, an area of marketing that is widely discussed but rarely understood with real depth.
Mirja Schwartz joins David Göz to discuss community as a group in which people feel they belong and can participate, rather than an audience that only consumes content.
They cover internal vision and values, shared ground, community roles, openness to outside impulses and the different jobs of online and in-person gatherings.
"Community is not built. It is attracted."
Key topics covered in this episode:
- Community starts with clear internal narrative: Before inviting others in, your team must know what you stand for and why you do what you do. Withou…
- Belonging requires participation, not just consumption: A community where people only consume content is an audience, not a community. Build mechanisms for …
- Values must be experienced, not just declared: A values statement in a brand handbook means nothing if members cannot experience those values in ho…
- Build hybrid: online for breadth, in-person for depth: Online platforms reach scale. In-person gatherings deepen bonds. The strongest communities use both:…
Availability
Community Marketing: Building Belonging Over Time is available now on:
About The Evergreen Playbook
The Evergreen Playbook is a marketing and strategy podcast for founders, marketers and business leaders in SMEs and startups. Each episode is built around one evergreen idea, a timeless principle behind lasting brand and business growth, and the expert who can explain why it matters. The show publishes video on YouTube and audio on Spotify and Apple Podcasts. The site currently lists 11 published episodes.
About David Göz
David Göz is a marketing strategist, consultant and the founder of Hexagram Creative, based in Kornwestheim, Germany. Through The Evergreen Playbook, he interviews experts in brand science, simplicity in marketing, B2B strategy, community marketing, storytelling, agency economics and small-brand growth. He is available for consulting, keynote speaking and panel moderation.
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For additional information, interviews or review copies, contact [email protected].