Press Release The Evergreen Playbook Releases Episode 010: Agency Value in the AI Era
Featuring Paul Krauss, AI Partner, TeamOne Developers
The Evergreen Playbook Releases Episode 010: "Agency Value in the AI Era" with Paul Krauss, AI Partner, TeamOne Developers
Paul Krauss on agency value in the AI era: concepts and production, client problems, user research and outcome-led work.
Kornwestheim, Germany · Nov 2025. The Evergreen Playbook, the marketing and strategy podcast hosted by David Göz, today released a new episode on creative agencies, agency business model, ai.
The Evergreen Playbook has published Episode 010: "Agency Value in the AI Era", featuring Paul Krauss, AI Partner at TeamOne Developers in a conversation about Creative Agencies, Agency Business Model, AI.
Paul Krauss examines how AI changes agency margins, concept work and production, and why client problems should shape the service model.
Paul Krauss on agency value in the AI era: concepts and production, client problems, user research and outcome-led work.
Paul works at the intersection of AI and creative strategy, tackling structural issues in today's agency landscape: fragmented models, wrong incentives, and the belief that more output equals more value.
David Göz and Paul Krauss discuss agency margins, procurement, production and the pressure AI puts on the traditional agency model.
Krauss argues that agencies need to understand client problems, value concepts separately from execution, test more ideas before production and discuss outcomes with clients.
"Most agencies love talking about the scissors. Clients only care about the haircut."
Key topics covered in this episode:
- Separate concept from execution: price them differently: Concept is where scarce human judgement lives. Execution (asset production, derivatives, variations)…
- Use AI to test more concepts, not produce more executions: The most valuable thing AI enables is rapid concept testing. Five conceptually different approaches …
- Start with the client's job to be done, not their brief: A brief describes what a client wants produced. A job to be done describes what they are actually tr…
- Agree to be measured on outcomes, not deliverable counts: Agencies measured on impression volume and file delivery are protected from accountability. They are…
Availability
Agency Value in the AI Era is available now on:
About The Evergreen Playbook
The Evergreen Playbook is a marketing and strategy podcast for founders, marketers and business leaders in SMEs and startups. Each episode is built around one evergreen idea, a timeless principle behind lasting brand and business growth, and the expert who can explain why it matters. The show publishes video on YouTube and audio on Spotify and Apple Podcasts. The site currently lists 11 published episodes.
About David Göz
David Göz is a marketing strategist, consultant and the founder of Hexagram Creative, based in Kornwestheim, Germany. Through The Evergreen Playbook, he interviews experts in brand science, simplicity in marketing, B2B strategy, community marketing, storytelling, agency economics and small-brand growth. He is available for consulting, keynote speaking and panel moderation.
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