Business Storytelling: Real-Life Stories and Fiction

Real-life storytelling versus fictional storytelling: you can do both on very new and very traditional channels.

— Falk Ebert

Just being a little bit more transparent about the roadmap, especially if you have products or ecosystems that people sign up for and invest in and build upon, might actually help to give your customers the confidence to invest in that ecosystem or that product.

— Falk Ebert

I think they're doing an awesome job at really speaking to a certain kind of person, rather than saying, here's our Porsche, buy our car. And they went into the topic of dreams and really claimed that for themselves and said people who own our cars are dreamers, but everybody can be a dreamer. And I really liked that sort of approach to marketing where you come from a topic and you really claim that topic for yourself and get fans around that topic.

— David Göz