Episode 001 · Storytelling · Strategy · Communication

Storytelling: Real Life vs Fictional

Business storytelling splits into two worlds, and most companies are operating in the wrong one.

With Falk Ebert, Strategy and Innovation Consultant

Watch on YouTube Spotify Apple Podcasts 52 min

Artwork for The Evergreen Playbook episode "Storytelling: Real Life vs Fictional" featuring Falk Ebert.

Show notes

The first episode of The Evergreen Playbook. Falk Ebert and David Göz dive into the world of business storytelling — differentiating types, deep-diving into examples, and building a practical framework for choosing the right approach.

What makes a real-life story work? When does fictional storytelling serve a brand better? And why do most companies default to the wrong mode without realising it?

You can tell incredibly interesting stories and have great and successful communications if you just talk about reality, stuff that really happens. Just show what you're doing.

— Falk Ebert

Real-life storytelling versus fictional storytelling — you can do both on very new and very traditional channels.

— Falk Ebert

Just being a little bit more transparent about the roadmap, especially if you have products or ecosystems that people sign up for and invest in and build upon, might actually help to give your customers the confidence to invest in that ecosystem or that product.

— Falk Ebert

I think they're doing an awesome job at really speaking to a certain kind of person, rather than saying, here's our Porsche, buy our car. And they went into the topic of dreams and really claimed that for themselves and said people who own our cars are dreamers, but everybody can be a dreamer. And I really liked that sort of approach to marketing where you come from a topic and you really claim that topic for yourself and get fans around that topic.

— David Göz