Contact
All episodes
Episode 003 · Jun 2024 · 40 min

Community Marketing: Building Belonging Over Time

Mirja Schwartz explains how a community differs from an audience, and what creates shared belonging over time.

With Mirja Schwartz, Community Strategy Expert

Watch on YouTube Spotify Apple Podcasts
Community MarketingCommunity StrategyBrand Building

Watch or listen to this episode

Artwork for The Evergreen Playbook episode "Community Marketing: Building Belonging Over Time" featuring Mirja Schwartz.

Show notes

Mirja Schwartz joins David Göz to discuss community as a group in which people feel they belong and can participate, rather than an audience that only consumes content.

They cover internal vision and values, shared ground, community roles, openness to outside impulses and the different jobs of online and in-person gatherings.

Community describes a group of people where you feel you belong. It's really important because presumably the best part of belonging is full participation.

— Mirja Schwartz

The Playbook

The core principles from this conversation.

  1. 1 Community starts with clear internal narrative
  2. 2 Belonging requires participation, not just consumption
  3. 3 Values must be experienced, not just declared
  4. 4 Build hybrid: online for breadth, in-person for depth
Read the full playbook

The Guest

Mirja Schwartz

Community Strategy Expert

Mirja is an expert in community strategy, an area of marketing that is widely discussed but rarely understood with real depth.